Urbantz live tracking transforms last-mile delivery

Urbantz is an enterprise-grade SaaS logistics platform that depends on realtime to deliver live route optimization and visibility across the entire delivery value chain. It enables last mile delivery operators to improve the customer experience and profitability through efficient use of capacity.

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Size:

Scaleup

Industry:

Automotive, logistics and mobility

Use case:

Asset tracking

THE PROBLEM
Delivering reliable realtime performance at scale

From the outset, realtime was at the heart of Urbantz’ client proposition, powering a dashboard for office-based delivery managers to monitor the entire delivery fleet and adapt delivery or pick-up schedules on the fly. 

To decide efficiently, delivery managers need granular, live fleet visibility and parcel status information, potentially across hundreds of delivery vehicles. Confidence in the data – and therefore realtime performance - is vital.  

Urbantz knew that engineering its own, basic realtime infrastructure – with no guarantees around mission critical issues like data integrity, reliability and availability - could take six specialist developers at least three months, cost more than $100,000 and add a layer of complexity that would throttle its commitment to ongoing innovation. It set out to find a reliable realtime provider instead.

$100,000

Saved in developer costs

Saved 6 months

Accelerated time to market

We set out to solve a problem that the big global logistics companies have spent millions overcoming. Ably has played a crucial role, not just in allowing us to do that, but in allowing us to make the solution customer-centric. It delivers in every way – integrity, immediacy, reliability and support – so we can focus on constantly innovating our core platform to better meet the needs of last mile delivery.

Justin BeriotCTO
THE SOLUTION
High-performance realtime that works “like magic”

Urbantz chose Ably to provide the realtime communication infrastructure that would power its client dashboards – making driver app data like location, delivery updates and photos immediately available to delivery managers.  

A number of factors drove Urbantz to choose Ably – from ease of integration thanks to the Ably API library and free technical onboarding support, through to the data integrity and availability guarantees that are crucial to a slick customer experience for delivery managers. 

What’s more, Ably would essentially be invisible to Urbantz developers working to innovate and improve the core platform. As Justin Bériot, CTO at Urbantz explained: “No-one needs to know we use Ably. Our developers just call a function and its works. It’s like magic.”

$100,000

Saved in developer costs

Saved 6 months

Accelerated time to market

THE RESULTS
Live data customers can depend on

The decision to use Ably for realtime infrastructure proved a wise one – reducing time to market by up to six months and eliminating the need to spend $100,000 or more on specialist developer skills. 

Ably delivers on performance too. Urbantz can rely on predictable, consistent global latencies and bandwidth, and a fault-tolerant realtime platform designed to maintain end-to-end message integrity – including 100% guaranteed message delivery and message ordering.  

As a result, realtime has played a key role in helping to drive growth, by elevating Urbantz’ value proposition for last mile delivery providers. Feedback from customers like Steven De Bruyn, CEP at VPD, makes it clear: “Recently we closed a deal with a customer, who wanted to see the realtime journey of the order and proof of delivery. In this case, we were able to present Urbantz’ functionality as a convincing argument.”

Ably technical support has played an important role in maintaining service standards too, by proactively notifying Urbantz when unpredictable loads or spiking connections suggest an issue with its own platform.  

Bériot said about Ably: “It takes care of all our realtime communication needs and gives our customers the immediacy and user experience they demand, but is practically invisible – it just works in the background. It’s reliable and the technical support is amazing.”

$100,000

Saved in developer costs

Saved 6 months

Accelerated time to market

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