CEO and Founder, Ashley Friedlein had a clear vision for Guild. He wanted to create a different kind of professional community and networking experience - one designed specifically to empower its users and group hosts, not simply harvest data to sell advertising.
That would mean combining the live experience and simplicity of consumer messaging apps with features and design that reflect how professionals really work and communicate.
He knew, however, that building a fully featured product at launch was an unrealistic ambition - innovative features and experiences would be added over time, based on the real experiences and needs of users.
The crucial consideration during initial development - alongside clear profiles, privacy controls and tailored notifications - would be a seamless live experience for users, powered by reliable realtime infrastructure.
Given that the realtime infrastructure would be fundamental to Guild’s communication platform, Friedlein set out to identify the right partner. A partner that would help Guild build a differentiated professional community and networking experience with features to match its innovation ambitions.