FansUnite’s B2B iGaming platform relies on sophisticated engineering, with data science at its heart. The platform ingests data from multiple feed providers across a wide range of events – such as football or tennis matches – then applies machine learning to generate betting markets and related odds delivered to white label clients and their customers in realtime.
Reliable, rapid delivery of market and odds data is crucial to the end customer experience, particularly for ‘in-play’ betting, which accounts for 80% of the market in some jurisdictions. That puts enormous pressure on any realtime system – from performance and reliability to scaling.
As CTO Jeremy Hutchings explained: “Odds can change on markets extremely quickly, and customers will make very swift decisions on bets. If odds updates don’t get through quickly or reliably enough, customers can’t place bets, or bets based on outdated odds are rejected. In an industry where customers are constantly comparing different betting brands, that would seriously harm our clients’ reputations and the authority of the platform itself. Quite simply, there is no window for dropping messages to a customer. In gambling, the world stops if it’s not realtime.”