Ably branding

Copy link to clipboardFull brand guidelines and logos

Ably visual brand guidelines

You can download all of Ably's visual assets from our Brandfolder

Copy link to clipboardFont

Copy link to clipboardColor palette

Copy link to clipboardPrimary color palette

Copy link to clipboardActive Orange - t,his is a 28º gradient consisting of:

  • Orange (bottom corner)

    • FF5416

    • R255 G84 B22

  • Red (top corner)

    • E40000

    • R228 G0 B0

The colour balance should be at least 75% Orange and 25% Red.

Copy link to clipboardAbly black:

  • 03020D

  • R3 G2 B13

Copy link to clipboardWhite:


  • R255 G255 B255

Copy link to clipboardSecondary colour palette

Our range of grey secondary colours help to create subtle backgrounds and feature illustrations. The brighter colours are used very sparingly, as data points on diagrams.

Copy link to clipboardDark grey:

  • 76767C

  • R118 G118 B124

Copy link to clipboardCharcoal grey:

  • 292831

  • R41 G40 B49

Copy link to clipboardMid grey:


  • R219 G219 B220

Copy link to clipboardLight grey:

  • F5F5F6

  • R245 G245 B246

Copy link to clipboardElectric cyan:

  • 4AF7FF

  • R74 G247 B255

Copy link to clipboardJazzy pink:

  • FF17D2

  • R255 G23 B210

Copy link to clipboardBright red:

  • FF2739

  • R255 G39 B57

Copy link to clipboardZingy green:

  • 08FF13

  • R8 G255 B19