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Amazon SNS vs Google Cloud Pub/Sub

Discover how Amazon SNS compares to Google Cloud Pub/Sub, and understand which is right for your use case, based on dimensions such as core features, pricing, reliability, and scalability.

Amazon SNS logo

What is Amazon SNS?

AWS Simple Notification Service (SNS) is a fully managed notification service thats uses the Pub/Sub model to provide message delivery from publishers to subscribers.

Google Cloud Pub/Sub logo

What is Google Cloud Pub/Sub?

Google Cloud Pub/Sub is a real-time messaging service. Pub/Sub is used for asynchronous messaging between different systems, and services, within your applications. It enables developers to build robust and scalable real-time applications.

Compare Amazon SNS and Google Cloud Pub/Sub

Let’s compare Amazon SNS and Google Cloud Pub/Sub, looking at key dimensions such as their core features, pricing, integrations, QoS, performance, and security and compliance.

Disclaimer:This comparison was created based on documentation and resources freely available online about Amazon SNS and Google Cloud Pub/Sub. The content was last updated on 1 Aug 2024 for Amazon SNS and on 1 Aug 2024 for Google Cloud Pub/Sub. Be sure to double-check everything before you make any decisions. If you do find anything incorrect or out of date, then please contact us.

Core features
Pub/Sub messaging

Reduces communication code complexity, simplifying the process of building highly functional and architecturally complex realtime apps.

Amazon SNS

Yes

AWS SNS supports Pub/Sub messaging through topics and subscriptions.

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Google Cloud Pub/Sub

Yes

Chat capabilities

Accelerates the time to implement rich chat experiences with features such as read receipts, typing indicators, and more.

Amazon SNS

Partial

AWS SNS does not have in-built chat capabilities. It's primarily used for message delivery across HTTP/S, email, SMS, and Amazon SQS. You can use AWS Chatbot to enable chat in conjunction with SNS.

Google Cloud Pub/Sub

No

Chat features such as group chat, emojis, and file sharing are not supported by Google Pub/Sub out of the box, which is intended to be used for service-to-service communication.

Collaboration capabilities

Enables you to quickly integrate realtime collaborative features like live cursors, member location, avatar stacks, and component locking.

Amazon SNS

No

Google Cloud Pub/Sub

No

Google Pub/Sub recommends using other Google services like Firebase Realtime database to build applications that require functionalities like collaboration.

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State sync capabilities

Enables realtime data synchronization across devices and users, ensuring a cohesive and up-to-date user experience.

Amazon SNS

Partial

AWS SNS notifies on changes, but does not manage state synchronization directly.

Google Cloud Pub/Sub

No

Google Pub/Sub does not support a state sync feature out of the box, but this can be achieved in combination with a realtime database.

Presence

Maintaining a view of which users are connected, and their associated metadata, enables their online status to be updated in realtime.

Amazon SNS

No

Google Cloud Pub/Sub

No

Occupancy

High-level metrics about the clients currently connected to a channel make it simple to show things such as connected user count, or display which channels are the most popular.

Amazon SNS

No

Google Cloud Pub/Sub

Yes

Google Pub/Sub provides monitoring dashboards that can be used to monitor subscriptions. Subscriptions can also be monitored through the Cloud Monitoring API.

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Message interactions

Enables interaction with previously-sent messages, facilitating the implementation of features like message reactions and threads.

Amazon SNS

No

Google Cloud Pub/Sub

No

Message history

Enables clients to catch up on missed messages when inactive, ensuring a user doesn’t miss any important messages.

Amazon SNS

Yes

AWS SNS allows topic subscribers to retrieve (or replay) the archived messages back to a subscribed endpoint. This can be done by with the AWS API, SDK, AWS CloudFormation, and AWS Management Console. This functionality is only available for application-to-application (A2A) FIFO topics.

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Google Cloud Pub/Sub

No

Pub/Sub can't retrieve acknowledged messages. You can use the Seek feature to mark them as unacknowledged and redeliver them or delete unacknowledged messages.

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Push notifications

Cross-platform push notifications make it possible to deliver important and timely messages to users even when they’re inactive.

Amazon SNS

Yes

AWS SNS specializes in delivering push notifications to mobile devices and other endpoints.

Google Cloud Pub/Sub

Yes

You can create a push subscription workflow for push notifications using Google Pub/Sub.

Read more
Message delta compression

Minimizes bandwidth and can reduce latency, particularly in scenarios where continuous updates are sent.

Amazon SNS

No

Google Cloud Pub/Sub

No

Programmatic management

Enables the automation of provisioning, management, and testing of service resources, simplifying integration with existing development workflows such as CI.

Amazon SNS

Yes

Google Cloud Pub/Sub

Yes

Pricing
Free plan

With a free plan, you can test the service’s functionality and compatibility with your project before committing to a paid plan.

Amazon SNS

No

AWS SNS does not offer a free tier, but has a pay-as-you-go pricing model.

Google Cloud Pub/Sub

No

Pricing model

The pricing model should align with your project's expected load, usage patterns, and budget in order to be cost-effective and efficient.

Amazon SNS

AWS SNS has a pay-as-you-go pricing model based on usage (number of requests and messages published).

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Google Cloud Pub/Sub

Google Pub/Sub has usage-based pricing, based the number of published, delivered, and stored bytes.

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Integrations & interoperability
SDKs

Supporting multiple languages and platforms offers greater flexibility when building cross-platform realtime apps.

Amazon SNS
  • Go
  • PHP
  • Java
  • Javascript
  • .NET
  • Kotlin
  • Python
  • C++
  • Ruby
Google Cloud Pub/Sub
  • C++
  • C#
  • Go
  • Java
  • Node.js
  • PHP
  • Python
  • Ruby
Supported realtime protocols

Support for multiple protocols provides the flexibility to choose a protocol that best suits your project’s requirements.

Amazon SNS
  • HTTP/HTTPS
  • Email (SMTP)
  • SMS (TCP)
Google Cloud Pub/Sub

None.

Google Pub/Sub does not natively support any real-time protocols. However, you can implement WebSockets using other Google services like Google's Compute Engine.

Serverless functions

Enables integration with third-party cloud providers by facilitating the execution of custom code against messages to perform business logic like on-the-fly translation.

Amazon SNS

None natively; serverless functions are available through integration with AWS Lambda.

Google Cloud Pub/Sub
  • Google Cloud Functions
Streaming & queueing

Provides a dependable method to reroute messages from the service to third-party streams and queues for further processing.

Amazon SNS

Partial

Available through Amazon SQS.

Google Cloud Pub/Sub

Yes

Observability services

Enables realtime monitoring and troubleshooting by offering insights into service behavior directly in your observability platform of choice.

Amazon SNS

Partial

AWS SNS provides an integration with Amazon CloudWatch for monitoring usage and metrics.

Google Cloud Pub/Sub

Yes

The Google Monitoring, Alerting and Logging integration provides observability services.

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CI/CD tools

Makes it possible to provision and configure service infrastructure as part of a CI or CD pipeline, enabling repeatable and reliable deployments.

Amazon SNS

Yes

Supports:

  • AWS CodePipeline
Google Cloud Pub/Sub

Yes

Supports:

  • Jenkins
  • Google Cloud Build
Quality of Service
Scalability

Scalability is vital as it ensures the service can handle increased data load or users without compromising performance.

Amazon SNS

No published metrics are available.

Google Cloud Pub/Sub

Google Pub/Sub is built to be scalable and reliable. Google uses the service for their products to send billions of messages per day. You can read more about their architecture and limitations in their documentation.

Guaranteed message delivery

Ensures messages are never lost during transmission, even in the presence of network disruptions.

Amazon SNS

No

Google Cloud Pub/Sub

Yes

Guaranteed message ordering

Maintains the sequence of messages as they were sent. This is particularly important in apps where the chronological order of messages is essential for meaningful communication.

Amazon SNS

No

Google Cloud Pub/Sub

No

Google Pub/Sub supports message ordering, but cannot always guarantee it even when this is enabled - for example, when dead-letter topics are enabled on subscriptions.

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Exactly-once message delivery

Guarantees that each message is processed exactly once, preventing data inconsistencies that can arise from duplicate processing or missing messages.

Amazon SNS

No

AWS SNS not support exactly-once delivery semantics out of the box. It ensures at least-once delivery, but does not guarantee exactly-once delivery.

Google Cloud Pub/Sub

Yes

Google Pub/Sub supports exactly-once delivery based on a Pub/Sub-defined unique message ID.

Read more
Performance & availability
Uptime Guarantee

An uptime guarantee instills confidence in the reliability of the service and protects your business from the negative impacts of downtime.

Amazon SNS

99.9%.

Read more
Google Cloud Pub/Sub

99.95%

Read more
Global edge network

By bringing servers (Points of Presence, or PoP) geographically closer to the devices of end users, and routing requests to the nearest PoP, global latency is reduced to a minimum.

Amazon SNS

Yes

Google Cloud Pub/Sub

Yes

Multi-region data replication (message durability)

By replicating data across multiple regions, the risk of data loss or downtime is greatly mitigated since if data is lost or a server fails in one region, the information can be retrieved from another.

Amazon SNS

Partial

AWS SNS supports message durability through integration with other AWS services for multi-region replication.

Google Cloud Pub/Sub

Yes

Google Pub/Sub supports synchronous data replication across three zones.

No single point of failure or congestion

Having no single point of failure means a system is resilient and can continue to operate even if one part fails. Avoiding a single point of congestion ensures messages flow efficiently across the system and avoids bottlenecks that could lead to performance issues under load.

Amazon SNS

Yes

Google Cloud Pub/Sub

Yes

Latency

Low latency is crucial for realtime apps as it ensures swift and efficient data transmissions, providing a smoother and more responsive user experience.

Amazon SNS

Unknown.

Google Cloud Pub/Sub

100ms round trip

Security & compliance
API key authentication

Simplifies the authentication code on trusted servers compared to requesting, managing, and refreshing tokens.

Amazon SNS

Yes

AWS SNS uses AWS IAM for managing API key authentication.

Google Cloud Pub/Sub

No

Google Pub/Sub only supports gcloud CLI credential and Application Default Credentials (ADC).

Read more
Token-based authentication

Provides a means to securely authenticate user devices against your user management system.

Amazon SNS

Yes

AWS SNS uses the AWS STS (Security Token Service) for token-based authentication.

Google Cloud Pub/Sub

Yes

Single Sign-On (SSO) authentication

SSO streamlines login processes, boosts security by minimizing password use, and meets compliance needs for secure data access management.

Amazon SNS

Yes

AWS SNS supports Single Sign-On (SSO) through AWS IAM and AWS SSO.

Google Cloud Pub/Sub

Yes

SSO authentication in Pub/Sub is supported through Google Cloud IAM, OAuth 2.0, and Workforce Identity Federation, allowing integration with external identity providers like Azure AD or Okta.

Read more
Rules for permissions and operations

Provides control over which users can subscribe and publish to certain channels.

Amazon SNS

Yes

AWS SNS permissions and operations can be managed through AWS IAM policies.

Google Cloud Pub/Sub

Yes

Rules for permissions and operation can be configured using Identity and Access Management (IAM).

Read more
End-to-end encryption

Ensures that the data transmitted between the client and the API server remains confidential and secure while in transit.

Amazon SNS

Yes

Google Cloud Pub/Sub

Yes

Encryption at rest

Ensures data stored by the service is secure and compliant, while also mitigating the risks of a data breach.

Amazon SNS

Yes

AWS SNS supports encryption at rest using AWS KMS (Key Management Service).

Google Cloud Pub/Sub

Yes

Compliance

Compliance with regulations can impact your ability to meet legal obligations in your industry.

Amazon SNS
  • SOC
  • GDPR
  • ISO 27001
Google Cloud Pub/Sub
  • HIPAA

Alternatives to Amazon SNS and Google Cloud Pub/Sub

While both Amazon SNS and Google Cloud Pub/Sub are worth considering as options for realtime experiences, they aren’t without their limitations. We suggest evaluating them against the following alternatives to make sure you find the right solution for your needs.

Alternatives to Amazon SNS

Google-pub-sub logo

Google Cloud Pub/Sub is a scalable messaging service that can be used to send and receive messages from applications or services.

Azure-service-bus logo

Azure Service Bus is a fully managed message service with message queues and Pub/Sub topics.

tech provider image

OneSignal is a customer engagement platform that offers push notifications, messages, and email sends for businesses to manage communication with their users.

See more alternatives to Amazon SNS

Alternatives to Google Cloud Pub/Sub

Amazon-sqs logo

AWS SQS is a message queuing solution for decoupling apps, services & architectures.

tech provider image

Apache Kafka is an open-source realtime data streaming platform.

Azure-service-bus logo

Azure Service Bus is a fully managed message service with message queues and Pub/Sub topics.

See more alternatives to Google Cloud Pub/Sub

Discover how Amazon SNS and Google Cloud Pub/Sub stack up against Ably

Ably is the definitive realtime experience platform of the internet. See how we compare to Amazon SNS and Google Cloud Pub/Sub on key dimensions such as core features, pricing, integrations, QoS, performance, and security and compliance.

Try Ably for free to discover the benefits for yourself

Ably has built reliable realtime infrastructure so you don’t have to. On our free plan you benefit from:

  • 6M monthly messages
  • 200 concurrent channels
  • 200 concurrent connections