VITAC’s captioning services are crucial to ensuring the accessibility of programming from media brands like CNN, FOX and the Discovery Channel for the deaf and hard of hearing (DHOH) community.
In fact, even though the world’s best captioning specialists take 2-3 seconds to generate captions from live broadcasts, they must be on screen within four seconds.
VITAC’s realtime infrastructure - provided by a third-party vendor - is crucial to meeting this four second target, VITAC’s reputation and its customer relationships. If latency causes chunks of captioning to be omitted, DHOH viewers can miss vital information and the FCC can levy fines against its customers.
However, as demand for VITAC’s services grew, it became increasingly clear that it needed a new realtime partner. It needed a partner better able to scale with rising demand, particularly rapid surges in viewers, and to which it could hand off a growing maintenance burden.