Ably x AWS: Monetising the modern fan
Join Ably and AWS for our invite-only event on how to monetise the modern fan for growth. The day will feature a keynote from Carlo de Marchis (“A guy with a scarf”), expert panelists, and plenty of networking opportunities.
Key information
When? February 20th, 2025, starting at 15:00. Talks will close at 17:00, with networking to follow.
How do I register? This event has already taken place. If you are interested in joining us for future events, please email [email protected].
What happened on the day
This event provided the opportunity to connect with and hear from a select group of senior leaders across the sports, media, and entertainment space - from rights holders to broadcasters.
It was designed to provide a forum to knowledge share, and debate the hottest topics - from the data challenges and opportunities driven by the modern fan, to opportunities to leverage AI for personlisation and monetisation.
The agenda for the day
Keynote from Carlo de Marchis ("A guy with a scarf", ex-CPO at Deltatre), "Untangling Fan Engagement in 2025"
Attendees heard from Carlo on how modern fan expectations are driving the focus on turning AI-driven personalisation, realtime data, and fan engagement into revenue opportunities.
Fireside chat with Sam Renouf (CEO, Professional Triathletes Organisation)
Attendees heard from Sam on how the PTO are building a technology-first sport - using technology to enhance the athlete experience and fuel a direct-to-consumer (D2C) business model.
Expert panel hosted by Jay Stuart (iSportConnect, Content Director), "Unlocking Value: Navigating the Future of Data Monetisation in Sports and Entertainment"
Facilitated by Jay, the panelists discussed why data monetisation is now a critical focus for broadcasters, clubs, rights holders, and fan engagement platforms. Themes covered included how AI and advanced analytics are enabling new revenue opportunities, the strategies being adopted to leverage fan insights, and the key challenges faced in turning data into dollars.
The panel featured:
Christopher Dix (CTO at ATP Tour, previously of the Cabinet Office and BBC)
Sophie Thomas (Sportradar, VP Group Operations)
Ali Russell (Extreme H, Managing Director)
Inigo Bonilla (Sportian, Sr. Client Partner)