Agora vs Sendbird
Discover how Agora compares to Sendbird, and understand which is right for your use case, based on dimensions such as scalability, pricing, security, and their chat features.

What is Agora?
Agora offers realtime communication services through APIs, enabling developers to integrate voice, video, and live-streaming features into mobile, desktop, and web applications.

What is Sendbird?
Sendbird provides APIs and SDKs for mobile and web to integrate live chats and realtime messaging with message history, typing indicators, and push notifications features. It uses WebSocket connections and offers customizability using UI kits and backend integrations. It also supports video and audio integrations for calls.
Compare Agora and Sendbird
Let’s compare Agora and Sendbird, looking at key elements of their offering such as their scalability, pricing, security and chat feature set.
Scalability | |||
Concurrent connections | Number of users that can be supported in a single chat. | Agora 10,000 users supported per chat room. | Sendbird Up to 20K users in super groups are supported in a single chat. Overages apply if you exceed plan quota - $5 per additional concurrent connection. |
Connections | Number of connections that can be handled across the platform. | Agora Unknown. | Sendbird Unlimited - depends on plan. Overages apply if you exceed plan quota - $0.05 per additional user. |
Channels / rooms | Number of channels or rooms that can be handled across the platform. | Agora Unlimited. | Sendbird Unlimited. |
Messages | Number of messages that can be handled across the platform. | Agora Unknown. | Sendbird Unlimited. |
Message throughput | Number of messsages that can be published per second. | Agora Unknown. | Sendbird 5 messages per second. |
Data integrity | |||
Guaranteed message delivery | Ensures messages are never lost during transmission, even in the presence of network disruptions. | Agora No | Sendbird No |
Guaranteed message ordering | Maintains the sequence of messages as they were sent. This is particularly important in apps where the chronological order of messages is essential for meaningful communication. | Agora No | Sendbird No |
Exactly-once message delivery | Guarantees that each message is processed exactly once, preventing data inconsistencies that can arise from duplicate processing or missing messages. | Agora No | Sendbird No |
Performance & availability | |||
Uptime Guarantee | An uptime guarantee instills confidence in the reliability of the service and protects your business from the negative impacts of downtime. | Agora Agora guarantees an SLA uptime of 99.95%. | Sendbird A 99.9% SLA uptime guarantee is provided on paid plans. |
Global edge network | By bringing servers (Points of Presence, or PoP) geographically closer to the devices of end users, and routing requests to the nearest PoP, global latency is reduced to a minimum. | Agora Yes Agora operates a global network (SD-RTN) of over 200 data centers spread across multiple regions, including the United States, Europe, China, Japan, India, and the Asia Pacific. Read more | Sendbird Yes Sendbird has servers deployed across 11 worldwide regions. |
Multi-region data replication (message durability) | By replicating data across multiple regions, the risk of data loss or downtime is greatly mitigated since if data is lost or a server fails in one region, the information can be retrieved from another. | Agora Yes | Sendbird No |
No single point of failure or congestion | Having no single point of failure means a system is resilient and can continue to operate even if one part fails. Avoiding a single point of congestion ensures messages flow efficiently across the system and avoids bottlenecks that could lead to performance issues under load. | Agora Yes Agora global data centers have superior routing capabilities to ensure that the network services are not interrupted due to a single point of failure. Read more | Sendbird No |
Latency | Low latency is crucial for realtime apps as it ensures swift and efficient data transmissions, providing a smoother and more responsive user experience. | Agora The average end-to-end global latency for Agora is 300 milliseconds. Read more | Sendbird Unknown. |
Server-side batching | Reduces the overall message count, lowers costs, and mitigates the risk of hitting rate limits during high-throughput scenarios. | Agora No | Sendbird No |
Connection state recovery | Automatically re-establish failed connections and replay missed messages. | Agora Yes Agora supports reconnection and state recovery mechanisms through the Agora SDK, which automatically tries to re-establish connections if a user drops offline. | Sendbird Yes Sendbird implements connection state recovery through their chat SDKs, which are designed to automatically handle reconnections and message delivery. |
Ecosystem support | |||
Supported realtime protocols | Support for multiple protocols provides the flexibility to choose a protocol that best suits your project’s requirements. | Agora
| Sendbird
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Supported languages | Supporting multiple languages and platforms offers greater flexibility when building cross-platform realtime apps. | Agora
| Sendbird
:cta[Sendbird chat messaging page[(https://sendbird.com/products/chat-messaging/sdk): :ctaGithub page Sendbird blog page |
Chat room types | |||
Multi-type chat support (group, DM, supergroups) | Enables chat experiences to be tailored to various user needs, from one-on-one to large, scalable group discussions. | Agora
| Sendbird
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Chat room management | |||
Presence | Maintaining a view of which users are connected, and their associated metadata, enables their online status to be updated in realtime. | Agora Yes | Sendbird Yes |
Occupancy | High-level metrics about the clients currently connected to a channel make it simple to show things such as connected user count, or display which channels are the most popular. | Agora No | Sendbird Yes |
Typing indicators | Show when others are typing in a chat room, enhancing realtime communication flow. | Agora Yes Agora’s Chat SDK allows you to build fully-featured messaging experiences for your users, including typing indicators. Read more | Sendbird Yes Sendbird offers text and bubble typing indicators in its SDKs and UI kits. |
Room reactions | Customize the chat environment with reactions and other shared room states. | Agora Yes | Sendbird Yes |
Chat message attributes | |||
Message edits and deletes | Allow users to modify or remove messages. | Agora Yes | Sendbird Yes Sendbird supports both deleting and editing messages. It offers options to delete messages individually or clear all messages in a channel and allows users to edit messages directly. |
Message reactions & emoticons | Boost engagement by enabling users to quickly express emotions or feedback on messages. | Agora Yes Agora allows you to react with up to 20 emoji reactions in a single message during one-to-one chats and group chats. Read more | Sendbird Yes |
Rich text support | Enhance messages with rich text formatting in chat. | Agora No | Sendbird No |
Media attachments | Support for sharing images, videos, and files in chat. | Agora | |
Chat application and user state | |||
In-app notifications | Notify users of important events from other chat rooms without them leaving the current chat, keeping them engaged and informed. | Agora No | Sendbird Yes |
Role-based permissions | Control user roles and permissions to ensure proper access and moderation. | Agora | Sendbird Yes Sendbird offers role-based permissions. Users can have different roles based on their participation in chat channels. |
UI kit | Customizable UI elements for a seamless chat integration. | Agora Yes Agora provides open-source chat UI kits on GitHub for iOS, Android, and Web, which you can clone and run. Read more | Sendbird Yes Sendbird offers a UI kit called Sendbird UIKit. This toolkit provides pre-built components for rapidly integrating chat functionality. Read more |
Storage and history | |||
Synchronous - automated moderation | Detect and manage harmful content automatically, before the message is broadcast to participants. | Agora Yes Moderation is done through Microsoft Azure, and is not enabled by default. To get access, you need either a Pro or Enterprise plan. | Sendbird Yes |
Asynchronous - automated moderation | Detect and manage harmful content automatically, after the message is broadcast to participants. | Agora Yes | Sendbird Yes Sendbird offers rule-based automated moderation to detect and manage harmful content. Its Advanced Moderation combines AI rules with human review. |
Manual moderation via dashboards | Tools for moderators to detect harmful messages and manage them effectively. | Agora Yes Agora's console allows moderators to manually view the report items and address the messages and message senders according to their content policy. Read more | Sendbird Yes Sendbird offers a moderation dashboard for manual oversight, allowing moderators to identify and handle harmful content within chat channels by banning users, removing messages, and configuring moderation settings. |
Ban users | Remove problematic users from the chat to maintain a healthy environment. | Agora Yes | Sendbird Yes Sendbird offers a feature to ban users from chat channels, which can be applied to both group and open channels, allowing moderators to restrict specific users' participation. |
Dev tools | |||
Programmatic management | Enables the automation of provisioning, management, and testing of service resources, simplifying integration with existing development workflows such as CI. | Agora Yes | Sendbird Yes |
Pricing | |||
Pricing model | The pricing model should align with your project's expected load, usage patterns, and budget in order to be cost-effective and efficient. | Agora Agora provides pay-as-you-go pricing based on the number of participant minutes, messages per month, and MAUs for chat. Read more | Sendbird Sendbird pricing is based on the number of MAUs. Overages apply for additional MAU's and peak concurrent connections over the set quota. Sendbird pricing page |
Pricing illustration | An example price based on 5 live streaming chat events and 50K attendees. | Agora $2349,
| Sendbird $25,549.00
Note: Assumes same users attend each event, to keep MAU at minimum. |
Free plan | With a free plan, you can test the service’s functionality and compatibility with your project before committing to a paid plan. | Agora Yes Agora's free plan offers 10k minutes/month. | Sendbird Yes The free plan allows a maximum of 100 MAUs and 10 peak concurrent connections. |
Pricing plans | The pricing plans offered by cost. | Agora
| Sendbird
Overages:
|
Support for additional realtime features | |||
Pub/Sub messaging | Reduces communication code complexity, simplifying the process of building highly functional and architecturally complex realtime apps. | Agora Yes Agora's message channels use the pub/sub model, allowing you to publish messages to a channel or subscribe to receive them without pre-creating the channel. Read more | Sendbird No |
Collaboration capabilities | Enables you to quickly integrate realtime collaborative features like live cursors, member location, avatar stacks, and component locking. | Agora No | Sendbird Yes |
Database sync capabilities | Database sync capabilities enable realtime updates between your database and UI, ensuring the UI reflects changes in the database instantly, with data consistency, and without the need for polling. | Agora No | Sendbird No |
Notifications | Send notifications directly to users screens, from chat responses to news alerts, or game updates, whether or not an application is open and running. | Agora Yes | Sendbird Yes |
Asset tracking | State-of-the-art asset tracking across last mile logistics, food delivery applications, and urban mobility services. | Agora Yes Agora provides rich media messages that support GPS locations, allowing you to track assets. | Sendbird No |
Integrations & interoperability | |||
AI models | Allows you to integrate AI models, like GPT, into your app. | Agora Yes Agora provides integration with OpenAI models AI for its conversational AI SDK developed in partnership with OpenAI. Read more | Sendbird Yes Sendbird integrates AI chatbots into apps and websites. It supports the following AI models:
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Serverless functions | Enables integration with third-party cloud providers by facilitating the execution of custom code against messages to perform business logic like on-the-fly translation. | Agora No | Sendbird No |
Streaming & queueing | Provides a dependable method to reroute messages from the service to third-party streams and queues for further processing. | Agora No | Sendbird Yes Sendbird offers streaming integrations natively using webhooks through its Sendbird Live feature. Read more |
Observability services | Enables realtime monitoring and troubleshooting by offering insights into service behavior directly in your observability platform of choice. | Agora Yes Agora analytics integrates with Datadog to provide monitoring of servers, databases, tools, and services. Read more | Sendbird No Sendbird does not provide integrated observability services, such as detailed realtime monitoring. It only offers a status monitoring system where users can track uptime, service incidents, and some historical data. |
Security & compliance | |||
API key authentication | Simplifies the authentication code on trusted servers compared to requesting, managing, and refreshing tokens. | Agora No Agora uses token-based authentication for user authentication, rather than API keys. Users authenticate through Access Tokens, which are generated using the app's credentials. Read more | Sendbird Yes Sendbird supports API key authentication for: |
Single Sign-On (SSO) authentication | SSO streamlines login processes, boosts security by minimizing password use, and meets compliance needs for secure data access management. | Agora Yes | Sendbird Yes |
Rules for permissions and operations | Provides control over which users can subscribe and publish to certain channels. | Agora Yes | Sendbird Yes |
End-to-end encryption | Ensures that the data transmitted between the client and the API server remains confidential and secure while in transit. | Agora Yes Agora implements E2EE for its messages through its signaling SDK, which has a built-in AES 256 GCM encryption algorithm. Read more | Sendbird No Sendbird does not currently offer E2EE for its messaging services. It provide TLS encryption for data in transit and AES256 encryption for files stored on its servers. |
Compliance | Compliance with regulations can impact your ability to meet legal obligations in your industry. | Agora
| Sendbird Sendbird maintains compliance with four key standards and regulations:
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Disclaimer: This comparison was created based on documentation and resources freely available online about Agora and Sendbird. The content was last updated on 16 May 2025 for Agora and on 1 May 2025 for Sendbird. Be sure to double-check everything before you make any decisions. If you do find anything incorrect or out of date, then please let us know.
Alternatives to Agora and Sendbird
While both Agora and Sendbird are worth considering as options for realtime experiences, they aren’t without their limitations. We suggest evaluating them against the following alternatives to make sure you find the right solution for your needs.
Alternatives to Agora

Sendbird offers APIs and SDKs for live chat, realtime messaging, push notifications, and calls with WebSocket connections, UI kits, and backend integrations.
PubNub is a developer API platform that powers the realtime infrastructure in apps to build engaging Virtual Spaces where online communities can connect.
Twilio is a platform that provides developers with a suite of communication tools for building messaging infrastructure in their applications.
Alternatives to Sendbird
Twilio is a platform that provides developers with a suite of communication tools for building messaging infrastructure in their applications.

Bird (formerly MessageBird) provides SMS, voice, chat, and video APIs for omnichannel communication.
PubNub is a developer API platform that powers the realtime infrastructure in apps to build engaging Virtual Spaces where online communities can connect.
Discover how Agora and Sendbird stack up against Ably
Ably is the definitive realtime experience platform of the internet. See how we compare to Agora and Sendbird on key dimensions such as core features, pricing, integrations, QoS, performance, and security and compliance.
Try Ably for free to discover the benefits for yourself
Ably has built reliable realtime infrastructure so you don’t have to. On our free plan you benefit from:
- 6M monthly messages
- 200 concurrent channels
- 200 concurrent connections