# 40332: Account not permitted in this region

Identifier: `account_not_permitted_in_region`



The request reached a region the account is not permitted to use.

## What you should do

Configure every connecting client with the custom `endpoint` Ably issued for the account, following [platform customization](https://ably.com/docs/platform-customization.md). This routes requests to a region the account is permitted to use.

## Why it happens

The account is restricted to one or more regions, such as EU-only or US-only, and the request reached a region outside that set. This normally happens when a client connects without the custom `endpoint` set and is routed to a default region the account isn't permitted to use.

## What you'll see

The error is reported with code 40332 and HTTP status 403. The message is `Unable to activate account due to placement constraint (incompatible site)`.